Social Media Marketing in Saudi Arabia – Riyadh, a case study.

One of the most effective ways to reach broad audience in KSA is through social media marketing. With the right strategy and plan, you can increase your reach and conversion.

Through our research, we found that the most dominant social media platforms in the Kingdom of Saudi Arabic are both Facebook and Instagram.

Stats & Numbers

Facebook and Instagram combined have 4.5 – 5 Million users active monthly.


25% are female (approximately 1.2 million users)

75% are male (approximately 3.5 million users)

Social Status

90 000 Females (25-35 years old) are married

60 000 Females (25-35 years old) are single

Social Media Usage, Riyadh – KSA